Public Speaking: Structure & Persuasion

Know your audience, use the three classic pillars of persuasion, structure a story that lands, and use evidence and rhetorical devices without sounding like a sales pitch.

Prerequisites

Public Speaking Foundations recommended first.

What You'll Learn

Analyze and adapt a message to a specific audience
Apply ethos, pathos, and logos in persuasive speech
Structure a story with a real narrative arc
Use evidence credibly without overwhelming an audience
Use rhetorical devices like the rule of three and callbacks

Delivering confidently isn't the same as being persuasive — this course covers the actual craft: reading and adapting to your audience, the ethos/pathos/logos framework that's shaped persuasive speech for over two thousand years, storytelling structure that makes a point land emotionally instead of just informationally, and using evidence and repetition without it feeling like a pitch.

Course Outline

Know Your Audience

Ethos, Pathos, Logos

Storytelling for Speakers

Persuasive Speech Patterns

Using Evidence Effectively

The Power of Repetition & Rhetorical Devices

Congratulations!

Quiz

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