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beginner 8 levels · ~50 min

Product & Digital Marketing for Beginners: Zero to Hero

From the marketing funnel to real campaigns - channels, content, analytics, and how to plan marketing that actually works.

Prerequisites
None — this course starts from zero. Just curiosity and a willingness to learn.
What You'll Learn
  • Explain the marketing funnel and how it maps to a customer journey
  • Compare the major digital marketing channels (SEO, social, email, paid)
  • Build a basic content strategy
  • Understand which metrics actually matter for a campaign
  • Explain branding and positioning in plain language
  • Plan a simple, real marketing campaign end to end

Digital marketing is how modern products get discovered, tried, and bought. This course covers the fundamentals - the marketing funnel, the major digital channels, content strategy, analytics, branding, and how to plan a real campaign from idea to results.

Course Outline
Marketing Fundamentals & The Funnel
Digital Channels Overview
Content Strategy That Works
Analytics: Measuring What Matters
Branding & Positioning
Planning a Real Campaign
Career Path
Final Check: Are You Ready?
Quiz
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