Product & Digital Marketing for Beginners: Zero to Hero

Name: Product & Digital Marketing for Beginners: Zero to Hero
Availability: InStock

From the marketing funnel to real campaigns - channels, content, analytics, and how to plan marketing that actually works.

Prerequisites

None — this course starts from zero. Just curiosity and a willingness to learn.

What You'll Learn

Explain the marketing funnel and how it maps to a customer journey
Compare the major digital marketing channels (SEO, social, email, paid)
Build a basic content strategy
Understand which metrics actually matter for a campaign
Explain branding and positioning in plain language
Plan a simple, real marketing campaign end to end

Digital marketing is how modern products get discovered, tried, and bought. This course covers the fundamentals - the marketing funnel, the major digital channels, content strategy, analytics, branding, and how to plan a real campaign from idea to results.

Course Outline

Marketing Fundamentals & The Funnel

Digital Channels Overview

Content Strategy That Works

Analytics: Measuring What Matters

Branding & Positioning

Planning a Real Campaign

Career Path

Final Check: Are You Ready?

Quiz

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