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beginner 8 levels · ~50 min

Social Media Marketing

Choosing the right platforms, building real engagement, running ads, and proving ROI - social media marketing from zero to job-ready.

Prerequisites
None — this course starts from zero. Just curiosity and a willingness to learn.
What You'll Learn
  • Choose the right social platforms for a given audience and goal
  • Build a content strategy instead of just posting randomly
  • Grow an engaged audience, not just a big follower count
  • Understand the basics of running paid social ads
  • Read analytics and measure real return on investment
  • Manage an online community and respond to it professionally

Posting isn't a strategy. This course covers how to pick the right platforms for a brand, build content that actually gets engagement (not just views), run paid social ads, read the analytics that matter, and manage a real online community.

Course Outline
The Platform Landscape: Where to Focus
Content Strategy & Planning
Growing an Engaged Audience
Paid Social Ads Basics
Analytics & Measuring ROI
Community Management
Career Path & Working with Brands
Congratulations — You're Ready!
Quiz
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