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beginner 8 levels · ~50 min

社交媒体营销

选择合适的平台、建立真实的互动、投放广告，并证明投资回报率 - 从零基础到胜任工作的社交媒体营销。

Prerequisites
None — this course starts from zero. Just curiosity and a willingness to learn.
What You'll Learn
  • 为特定的受众和目标选择合适的社交平台
  • 构建内容策略，而非随意发帖
  • 培养有互动的受众，而非仅仅追求庞大的粉丝数量
  • 理解投放付费社交广告的基础知识
  • 阅读分析数据并衡量真实的投资回报率
  • 管理在线社群并以专业的方式回应

发帖本身不是一种策略。本课程涵盖如何为品牌选择合适的平台、创建真正能获得互动(而非仅仅是浏览量)的内容、投放付费社交广告、阅读重要的分析数据，以及管理一个真实的在线社群。

Course Outline
The Platform Landscape: Where to Focus
Content Strategy & Planning
Growing an Engaged Audience
Paid Social Ads Basics
Analytics & Measuring ROI
Community Management
Career Path & Working with Brands
Congratulations — You're Ready!
Quiz
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